TY  - BOOK
AU  - Kerin, Roger A.
AU  - Peterson, Robert A.
TI  - Strategic marketing problems: : cases and comments
SN  - 0 13 187152 8
U1  - 658.8 KER 
PY  - 2007///
CY  - Upper Saddle River
PB  - Pearson
KW  - Marketing Management
KW  - Strategic Marketing
N1  - Includes index
ER  -