Jobber, David <br/><br/>
Foundations of marketing 
/ David Jobber and John Fahy. 
 - London:  McGraw Hill,  c2009. 
 - xxv,363p. :  ills. (some col.)  24cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>13 978 0 07 712190 7  Tsh. 25,000/= 10 0 07 712190 2  Tsh. 25,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 JOB