TY  - BOOK
AU  - Jobber, David
AU  - Fahy, John
TI  - Foundations of marketing
SN  - 13 978 0 07 712190 7
U1  - 658.8 JOB 
PY  - 2009///
CY  - London
PB  - McGraw Hill
KW  - Marketing Management
N1  - Includes index
ER  -