Hooley, Graham <br/><br/>
Marketing strategy and competitive positioning 
/ Graham Hooley, John Saunders and Nigel Piercy 
 - 3rd ed. 
 - Harlow:  Prentice Hall,  c2004 
 - xxiv,622p. :  ills. ;  25cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0 273 65516 7  Tsh. 45,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Strategic Marketing<br/>Marketing Positioning
<br/><br/><label>Dewey Class. No.: </label>658.8 HOO