TY  - BOOK
AU  - Hooley, Graham
AU  - Saunders, John, Piercy, Nigel
TI  - Marketing strategy and competitive positioning
SN  - 0 273 65516 7
U1  - 658.8 HOO 
PY  - 2004///
CY  - Harlow
PB  - Prentice Hall
KW  - Marketing Management
KW  - Strategic Marketing
KW  - Marketing Positioning
N1  - Includes index
ER  -