Perreault, William D. <br/><br/>
Essentials of marketing  : a marketing strategy planning approach 
/ William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy 
 - 11th ed. 
 - Boston:   McGraw-Hill,  c2008 
 - xxxvi, 593p. :  ills. (some col.)  28cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>978 0 07 128334 2  Tsh.70,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Planning
<br/><br/><label>Dewey Class. No.: </label>658.8 PER