00655nam a22001817a 450000500170000002000360001704000400005308200140009310000260010724501350013325000130026826000340028130000450031550400190036065000250037965000230040470000460042720260806050732.0  a978 0 07 128334 2cTsh.70,000/=  aTegeta- DCC LibrarybEnglisheAACR2  a658.8 PER  aPerreault, William D.  aEssentials of marketingb: a marketing strategy planning approachc/ William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy  a11th ed.  aBoston: bMcGraw-Hill,cc2008  axxxvi, 593p. :bills. (some col.)c28cm.  aIncludes index  aMarketing Management  aMarketing Planning  aCannon, Joseph P. , McCarthy, E. Jerome,