Essentials of marketing
: a marketing strategy planning approach
Perreault, William D.
creator
Cannon, Joseph P. , McCarthy, E. Jerome
text
Boston
McGraw-Hill
c2008
11th ed.
monographic
xxxvi, 593p. : ills. (some col.) 28cm.
/ William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy
Includes index
Marketing Management
Marketing Planning
658.8 PER
978 0 07 128334 2
Tegeta- DCC Library
20260806050732.0
English