TY  - BOOK
AU  - Perreault, William D.
AU  - Cannon, Joseph P. , McCarthy, E. Jerome, 
TI  - Essentials of marketing: : a marketing strategy planning approach
SN  - 978 0 07 128334 2
U1  - 658.8 PER 
PY  - 2008///
CY  - Boston: 
PB  - McGraw-Hill
KW  - Marketing Management
KW  - Marketing Planning
N1  - Includes index
ER  -