Perreault, William D. <br/><br/>
Essentials of marketing  : a global- managerial approach 
/ William D. Perreault, E. Jerome McCarthy 
 - 10th ed. 
 - Boston:  McGraw- Hill,  c2006. 
 - xl, 638p. :  ills. (some col.).  28cm.  Includes C.D. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>13 978 0 07 111633 6  Tsh.69,000/= 10 0 07 111633 8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PER