TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Essentials of marketing: : a global- managerial approach
SN  - 13 978 0 07 111633 6
U1  - 658.8 PER 
PY  - 2006///
CY  - Boston
PB  - McGraw- Hill
KW  - Marketing Management
N1  - Includes index
ER  -