Mamali, Elizabeth <br/><br/>
An Analysis of Rheodore Levitt's marketing Myopia 
/ Elizabeth Mamali and Monique Diderich 
 - New York:  Routledge;  c2017 
 - 84p. :  ills. ;  20cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>978 1 912302 16 1  Tsh. 51,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 MAM