TY  - BOOK
AU  - Mamali, Elizabeth
AU  - Diderich, Monique 
TI  - An Analysis of Rheodore Levitt's marketing Myopia
SN  - 978 1 912302 16 1
U1  - 658.8 MAM 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Marketing Management
N1  - Includes index
ER  -