TY  - BOOK
AU  - Muhlbacher, Hans
AU  - Leihs, Helmuth , Dahringer, Lee
TI  - International marketing: : a global perspective
SN  - 13 978 1 84480 132 9
U1  - 658.8 MUH 
PY  - 2006///
CY  - Holborn
PB  - Thomson
KW  - Marketing Management
KW  - International Marketing
N1  - Includes index
ER  -