Burgelman, Robert A. Strategic management of technology and innovation / Robert A. Burgelman, Modest A. Maidique and Steven C. Wheelwright - 3rd ed. - Boston : McGraw- Hill, c1996 - xiii,990p. : ills. ; 25cm. Includes index ISBN: 0 07 118933 5 Tsh.50,000/= Subjects--Topical Terms: Technology InnovationNew Production- Management Dewey Class. No.: 658.83 BUR