Perreault, William D. Jr. <br/><br/>
Application in basic marketing  : clippings from the popular business press 
/ William D. Perreault, E. Jerome McCarthy 
 - Boston:  McGraw Hill,  c2005 
 - vii,215p. :  ills. ;  25cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0 07 286471 0  Tsh.10,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PER