TY  - BOOK
AU  - Perreault, William D. Jr.
AU  - McCarthy, E. Jerome
TI  - Application in basic marketing: : clippings from the popular business press
SN  - 0 07 286471 0
U1  - 658.8 PER 
PY  - 2005///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing  Management
N1  - Includes index
ER  -