Keller, Kevin Lane <br/><br/>
Strategic brand management  : building, measuring and managing brand equity 
/ Kevin Lane Keller 
 - 3rd ed. 
 - Upper Saddler River:  Pearson,  c2008. 
 - xxi, 692p. :  ills. (some col.)  25cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>13 978 0 13 188859 3  Tsh.70,000/= 10 0 13 188859 5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management<br/>Brand Name<br/>Product Branding
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL