: building, measuring and managing brand equity Keller, Kevin Lane creator text Upper Saddler River Pearson c2008 3rd ed. monographic xxi, 692p. : ills. (some col.) 25cm. / Kevin Lane Keller Includes index Brand Management Brand Name Product Branding 658.827 KEL 13 978 0 13 188859 3 10 0 13 188859 5 Tegeta- DCC Libary 20260807053830.0 English