TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management: : building, measuring and managing brand equity
SN  - 13 978 0 13 188859 3
U1  - 658.827 KEL 
PY  - 2008///
CY  - Upper Saddler River
PB  - Pearson
KW  - Brand Management
KW  - Brand Name
KW  - Product Branding
N1  - Includes index
ER  -