Keller, Kevin Lane <br/><br/>
Strategic brand management  : building, measuring and managing brand equity 
/ Kevin Lane Keller 
 - 2nd ed. 
 - Upper Saddle River:  Prentice Hall,  c2003. 
 - xxvi, 788p. :  ills. ;  24cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0 13 110583 3  Tsh.70,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management<br/>Brand Building
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL