TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management: : building, measuring and managing brand equity
SN  - 0 13 110583 3
U1  - 658.827 KEL 
PY  - 2003///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Brand Management
KW  - Brand Building
N1  - Includes index
ER  -