Burns, Alvis C. <br/><br/>
Marketing research 
/ Alvis C. Burns and Ronald F. Bush 
 - 6th ed. 
 - Boston:  Pearson,  c2010. 
 - 695p. :  ills. (some col.) ;  25cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>13 978 0 13 713599 8  Tsh.45,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research<br/>Marketing Relations
<br/><br/><label>Dewey Class. No.: </label>658.83 BUR