Solomon, Michael R. <br/><br/>
Consumer behavior  : buying, having and being 
/ Michael R. Solomon 
 - 6th ed. 
 - Upper Saddle River:  Prentice Hall,  c2004. 
 - xviii,621p. :  ills. (some col.)  28cm. 
<br/><br/>Includes bibliographical reference and index. 
<br/><br/><label>ISBN: </label>0 13 123011 5  Tsh.45,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Consumer Culture<br/>Consumer Decisions
<br/><br/><label>Dewey Class. No.: </label>658.8342 SOL