Consumer
Consumer behavior : a Europian perspective
/ Michael Solomon, Gary Bamossy, Soren Askegaard and Margaret K. Hogg
- 3rd ed.
- Harlow: Prentice Hall, c2006
- xvii, 701p. : ills. (some col.) 25cm.
Includes bibliographical references and index.
0 273 68752 2 Tsh. 52,000/=
Consumer Behavior
Consumer Lifestyle
658.8342 CON