McDonald, William J. <br/><br/>
Direct marketing  : an integrated approach 
/ William J. McDonald 
 - Boston:  McGraw Hill,  c1998. 
 - xviii, 532p. :  ills. ;  25cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0 07 115951 7  Tsh.45,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct Marketing<br/>Marketing Cases
<br/><br/><label>Dewey Class. No.: </label>658.84 McD