00486nam a22001577a 450000500170000002000320001704000400004908200150008910000250010424500700012926000340019930000350023350400190026865000210028765000200030820260810051230.0  a0 07 115951 7cTsh.45,000/=  aTegete- DCC LIbrarybEnglisheAACR2  a658.84 McD  aMcDonald, William J.  aDirect marketingb: an integrated approachc/ William J. McDonald  aBoston:bMcGraw Hill,cc1998.  axviii, 532p. :bills. ;c25cm.  aIncludes index  aDirect Marketing  aMarketing Cases