TY  - BOOK
AU  - McDonald, William J.
TI  - Direct marketing: : an integrated approach
SN  - 0 07 115951 7
U1  - 658.84 McD 
PY  - 1998///
CY  - Boston
PB  - McGraw Hill
KW  - Direct Marketing
KW  - Marketing Cases
N1  - Includes index
ER  -