Moriarty,  Sandra <br/><br/>
Advertising  : principles and practice 
/ Sandra Moriarty, Nancy Mitchell and William Wells 
 - 8th ed. 
 - Upper Saddle River:  Prentice Hall,  c2009 
 - 686p. :  ills. (some col.) ;  28cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>13 0 13 500938 3  Tsh.48,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertisement Management
<br/><br/><label>Dewey Class. No.: </label>659.1 MOR