TY  - BOOK
AU  - Moriarty,  Sandra
AU  - Mitchell, Nancy, Wells, William.
TI  - Advertising: : principles and practice
SN  - 13 0 13 500938 3
U1  - 659.1 MOR 
PY  - 2009///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Advertising
KW  - Advertisement Management
N1  - Includes index
ER  -