Kotler, P. <br/><br/>
B2B brand management  :with the cooperation of Ines Michi 
/Philip Kolter and Waldemar Pfoertsch 
 - Germany :  Springer ,  c 2006. 
 - xvi, 357p. :  ill. ;  24 cm. 
<br/><br/>Includes references and index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9783540253600  TZS 138,536/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand planning<br/>Branding dimension<br/>Branding communication
<br/><br/><label>Dewey Class. No.: </label>658.82 KOT