00651nam a2200217 4500 20260811060534.0 9783540253600 TZS 138,536/= MUL eng. AACR2 658.82 KOT Kotler, P. B2B brand management :with the cooperation of Ines Michi /Philip Kolter and Waldemar Pfoertsch Germany : Springer , c 2006. xvi, 357p. : ill. ; 24 cm. Includes references and index eng. Brand planning Branding dimension Branding communication Pfoertsch,W. (author) BK 13427 13427 0 0 0 0 MU0001 MU0001 2025-10-06 MAK Solution (MU) 0 658.82 KOT 0087782 2026-08-11 06:11:36 1 2026-08-11 BK