TY  - BOOK
AU  - Kotler, P.
AU  - Pfoertsch,W.
TI  - B2B brand management: :with the cooperation of Ines Michi
SN  - 9783540253600
U1  - 658.82 KOT 
PY  - 2006///
CY  - Germany
PB  - Springer
KW  - Brand planning
KW  - Branding dimension
KW  - Branding communication
N1  - Includes references and index
ER  -