Egan, J. <br/><br/>
Relationship marketing :   exploring relational strategies in marketing 
/ John Egan 
 - 4th ed. 
 - Harlow, England :  Financial Times Prentice Hall ,  c 2011. 
 - xxii, 234 pages :  ill. ;  24 cm. 
<br/><br/>Includes references and index 
<br/><br/> This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780273737780  TZS 190,797/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Marketing<br/>Relationship economics
<br/><br/><label>Dewey Class. No.: </label>658.812 EGA