TY  - BOOK
AU  - Egan, J.
TI  - Relationship marketing : : exploring relational strategies in marketing
SN  - 9780273737780
U1  - 658.812 EGA 
PY  - 2011///
CY  -  Harlow, England
PB  - Financial Times Prentice Hall
KW  - Relationship marketing
KW  - Marketing
KW  - Relationship economics
N1  - Includes references and index
N2  - This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing
ER  -