TY  - BOOK
AU  - Drucker, Peter F. 
TI  - Innovation and entrepreneurship: practice and principles 
SN  - 0434904074
U1  - 338.04 DRU 
PY  - 1985///
CY  - London
PB  - William Heinemann
KW  - Innovation
KW  - Enterpreneurship
N1  - Includes suggested readings and index
N2  - This book presents innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. The author explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy
ER  -