The Quest for Competitive advantage concept & cases.- Thompson, Arthur A creator Strickland, A.J III Gamble, John E Jain, Arun K text New Delhi Tata McGraw-Hill.- 2006 14th ed.- monographic xv,405p. ; ill. ; 30cm. Arthur, A. Thompson. Includes appendix and index Managerial process Managing group of business 658.4012 CRA 0-07-060089-9 DCC Library 20260820031749.0 eng