TY  - BOOK
AU  - Thompson, Arthur A
AU  - Strickland, A.J III
AU  - Gamble, John E
AU  - Jain, Arun K
TI  - Crafting and Executing Strategies: The Quest for Competitive advantage concept & cases.-
SN  - 0-07-060089-9
U1  - 658.4012 CRA 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill.-
KW  - Managerial process
KW  - Managing group of business
N1  - Includes appendix and index
ER  -