Impacts of crowdfunding in creating marketing value to micro small and medium entreprices (MSMRs) : a case of Dar es Salaam
/ Zuberi Hassan Kopwe
- Mzumbe : Mzumbe University 2020
- xii, 88 leaves.: ill.; + ( 1 CD-RoM in Pocket).
Thesis
Includes references, leaves 74 - 81.
A dissertation submitted in partial of requirement of the degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University
NA
Marketing value--Crowdfunding--Marketing cost effectiveness Small and Medium Entreprices--MSMEs