Kopwe, Zuberi . Hassan

Impacts of crowdfunding in creating marketing value to micro small and medium entreprices (MSMRs) : a case of Dar es Salaam / Zuberi Hassan Kopwe - Mzumbe : Mzumbe University 2020 - xii, 88 leaves.: ill.; + ( 1 CD-RoM in Pocket).

Thesis

Includes references, leaves 74 - 81.

A dissertation submitted in partial of requirement of the degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University

NA


Marketing value--Crowdfunding--Marketing cost effectiveness
Small and Medium Entreprices--MSMEs

THS 658.802 KOP