TY  - BOOK
AU  - Barrow Colin 
AU  - Brown Robert 
AU  - Nellis J. G. 
TI  - Principles of small business
SN  - 9781861521897
U1  - 658.022 BAR 
PY  - 1997///
CY  - London
PB  - International Thomson business Press, 
KW  - Small business Management
N1  - The series is edited by Joseph G. Nellis
; Includes index; Part A The difficulties of getting into business: 1 is there a market opportunity in your business sector? 2 Do you have the right personal qualities for success? 3 What is your marketing strategy? 4 Can you make a profit? Part B The difficulties of staying in business: 5 Determine the key factors for success in your business sector 6 Can you develop a balanced management team? 7 Further developing your market differentiation 8 How to you find growth? Part C Difficulties in deciding whether to reinvest or to sell the business: 9 What is changing your business sector environment? 10 can you change from owner to manager? 11 Can marketing strategy be optimized? 12 Can you withstand the financial pressures?
N2  - Barrow tackles the difficulties involved in getting into business, staying in business, and deciding whether to invest in or sell the business. A range of case studies are used to illustrate the key questions entrepreneurs must address
ER  -