TY  - BOOK
AU  - Ali Moi 
TI  - Practical marketing and public relations for the small business 
SN  - 9780749438234
U1  - 658.022 ALI 
PY  - 2002///
CY  - London
PB  - Kogan Page, 
KW  - Public relations
KW  - Small business marketing
N1  - Includes index; Part 1 The principles
Parts 2 The practice
Part 3 The professionals
N2  - Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing
ER  -