Dess, Gregory G.

Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin and Alan B. Eisner. - 5th ed. - New York : McGraw-Hill Irwin, c2010. - xxxii, 501. [377] p. : ill. (chiefly col.), col. maps ; 27 cm.

Includes bibliographical references and indexes.

9780073530413 (alk. paper) TZS 10,000/=


Strategic planning.

658.4012 DES