TY  - BOOK
AU  - Jain, J.N.
TI  - Modern marketing management: principles and techniques
SN  - 9788189420259
U1  - 658.8 JAI 
PY  - 2007///
CY  - New Delhi
PB  - Regal publications
KW  - Marketing management
N1  - Includes index
ER  -