TY  - BOOK
AU  - Aaker,David A.
TI  - Developing business strategies
SN  - 0471183644 (cloth : alk. paper)
U1  - 658.4012 AAK 
PY  - 1998///
CY  - New York
PB  - Wiley
KW  - Strategic planning
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/onix01/98010049.html
UR  - http://www.loc.gov/catdir/enhancements/fy0607/98010049-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0607/98010049-d.html
ER  -