Grant, Robert M., <br/><br/>
Contemporary strategy analysis :  concepts, techniques, applications / 
Robert M. Grant. 
 - Cambridge :  Blackwell,  1991. 
 - x, 394 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The concepts of strategy; industrial analysis - assessing profit prospects; intra-industry analysis - segmentation and competitor appraisal; analyzing resources and capabilities; the nature and sources of competitive advantage; competitive advantage - analyzing cost advantage; competitive advantage - analyzing differentiation advantage; competitive advantage and strategy formulation in different industry environments - classifying industries; strategy formulation and implementation in emerging and technology-based industries; strategy formulation and implementation in mature industries; strategy formulation and implementation in global industries; corporate strategy - diversification; corporate strategy - managing the diversified corporation; strategies for the 1990s. 
<br/><br/> Offering a global perspective and a analytic and diagnostic approach, Grant provides coverage of industry analysis and competitive advantage. Third revised edition 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781557862433  TZS 43,496.47 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.4012 GRA