TY  - BOOK
AU  - Grant,Robert M.
TI  - Contemporary strategy analysis: concepts, techniques, applications 
SN  - 9781557862433
U1  - 658.4012 GRA 
PY  - 1991///
CY  - Cambridge
PB  - Blackwell
KW  - Strategic planning
N1  - Includes bibliographical references and index; The concepts of strategy; industrial analysis - assessing profit prospects; intra-industry analysis - segmentation and competitor appraisal; analyzing resources and capabilities; the nature and sources of competitive advantage; competitive advantage - analyzing cost advantage; competitive advantage - analyzing differentiation advantage; competitive advantage and strategy formulation in different industry environments - classifying industries; strategy formulation and implementation in emerging and technology-based industries; strategy formulation and implementation in mature industries; strategy formulation and implementation in global industries; corporate strategy - diversification; corporate strategy - managing the diversified corporation; strategies for the 1990s
N2  - Offering a global perspective and a analytic and diagnostic approach, Grant provides coverage of industry analysis and competitive advantage. Third revised edition
ER  -