Hunger David J.

Essentials of strategic management / J. David Hunger, Thomas L. Wheelen - 4th ed. - Upper Saddle River : Pearson Prentice Hall, c2007. - xi, 192 p. : ill. ; 24 cm.

Includes index.

Basic concepts of strategic management
Corporate governance and social responsibility
Environmental scanning and industry analysis
Internal scanning : organizational analysis
Strategy formulation : situation analysis and business strategy
Strategy formulation : corporate strategy
Strategy formulation : functional strategy and strategic choice
Strategy implemenation: organizing for action
Strategy implemenation : staffing and leading
Evaluation and control
Suggestions for case analysis

For undergraduate and graduate level strategic management courses. Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.


eng.

9788120332348 TZS 10,289.55


Strategic planning
Case method

658.4012 HUN