Essentials of strategic management
/ J. David Hunger, Thomas L. Wheelen
- 4th ed.
- Upper Saddle River : Pearson Prentice Hall, c2007.
- xi, 192 p. : ill. ; 24 cm.
Includes index.
Basic concepts of strategic management Corporate governance and social responsibility Environmental scanning and industry analysis Internal scanning : organizational analysis Strategy formulation : situation analysis and business strategy Strategy formulation : corporate strategy Strategy formulation : functional strategy and strategic choice Strategy implemenation: organizing for action Strategy implemenation : staffing and leading Evaluation and control Suggestions for case analysis
For undergraduate and graduate level strategic management courses. Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.