Richardson, Bill

Business planning : an approach to strategic management / Bill Richardson and Roy Richardson - 2nd ed. - London : Pitman., c 1992 - [xiii], 290 p.: ill.; 24 cm

Includes index

Aims to develop in students the knowledge and expertise essential to co-orduinate business activities and respond to change. Models and theory from the discipline of management science are illustrated using case studies and problem-solving exercises. An ELBS/LPBB edition is available.


eng.

9780273037200 TZs.30000/-


Business planning
Strategic planning

658.4012 RIC