Business planning : an approach to strategic management
/ Bill Richardson and Roy Richardson
- 2nd ed.
- London : Pitman., c 1992
- [xiii], 290 p.: ill.; 24 cm
Includes index
Aims to develop in students the knowledge and expertise essential to co-orduinate business activities and respond to change. Models and theory from the discipline of management science are illustrated using case studies and problem-solving exercises. An ELBS/LPBB edition is available.