TY  - BOOK
AU  - Fisher,Lawrence
TI  - Industrial marketing: an analytical approach to planning and execution 
SN  - 0220662924 
U1  - 658.8 FIS 
PY  - 1976///
CY  - London
PB  - Business Books
KW  - Industrial marketing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -