William Alison The hand book of field marketing : A complete guide understanding and outsoucing face -to-face direct marketing / Allson Williams and Roddy Mullin. - London : Kogan page , c2008. - xxv , 241 . : ill . ; 22 cm. includes index. eng. ISBN: 9780749453800 TZS 13,981.244 Subjects--Topical Terms: Direct marketingSamplingSales promotion Dewey Class. No.: 658.872 WIL